2021
Designing playful packaging to make healthy snacking stand out on the shelf.
Snack Culture is a modern snack brand focused on playful design, transparency, and bold shelf presence.
The project centered on developing a bold visual identity and pouch design for freeze-dried strawberry slices - combining a vibrant color palette, fluid graphic patterns, and a transparent window to showcase the product inside. The result is a scalable packaging system designed to attract attention, build brand recognition, and support future product extensions.
Services
Designing playful packaging to make healthy snacking stand out on the shelf.
Snack Culture is a modern snack brand focused on playful design, transparency, and bold shelf presence.
The project centered on developing a bold visual identity and pouch design for freeze-dried strawberry slices - combining a vibrant color palette, fluid graphic patterns, and a transparent window to showcase the product inside. The result is a scalable packaging system designed to attract attention, build brand recognition, and support future product extensions.
Services
The Challenge
The Challenge
The challenge was to design a packaging that stands out in a crowded snack aisle while communicating freshness, simplicity, and trust. The product needed to appeal to a younger, design-conscious audience without losing clarity around its natural ingredients and benefits.
The Challenge
The challenge was to design a packaging that stands out in a crowded snack aisle while communicating freshness, simplicity, and trust. The product needed to appeal to a younger, design-conscious audience without losing clarity around its natural ingredients and benefits.
The Process
A bright color palette and fluid pattern were developed to create strong shelf impact and a contemporary feel. A central transparent window was carefully integrated to let the freeze-dried strawberries speak for themselves, while the layout was structured to clearly communicate key benefits at a glance.
The Process
A bright color palette and fluid pattern were developed to create strong shelf impact and a contemporary feel. A central transparent window was carefully integrated to let the freeze-dried strawberries speak for themselves, while the layout was structured to clearly communicate key benefits at a glance.
The Process
A bright color palette and fluid pattern were developed to create strong shelf impact and a contemporary feel. A central transparent window was carefully integrated to let the freeze-dried strawberries speak for themselves, while the layout was structured to clearly communicate key benefits at a glance.
The Solution
The resulting packaging is vibrant, confident, and instantly recognizable on shelf. By letting the natural product remain visible and pairing it with a fresh, modern visual language, Snack Culture presents healthy snacking in a way that feels fun, trustworthy, and ready to scale across future flavors.
The Solution
The resulting packaging is vibrant, confident, and instantly recognizable on shelf. By letting the natural product remain visible and pairing it with a fresh, modern visual language, Snack Culture presents healthy snacking in a way that feels fun, trustworthy, and ready to scale across future flavors.
The Solution
The resulting packaging is vibrant, confident, and instantly recognizable on shelf. By letting the natural product remain visible and pairing it with a fresh, modern visual language, Snack Culture presents healthy snacking in a way that feels fun, trustworthy, and ready to scale across future flavors.