2024
Designing body care around nurturing skin, not stereotypes.
L’ara is a modern cosmetics brand focused on gentle, sensorial skincare essentials.
The project centered on creating a hydrating body lotion that feels inclusive, premium, and emotionally warm - combining strong shelf presence with a refined, natural aesthetic suited for everyday self-care.
Services
Designing body care around nurturing skin, not stereotypes.
L’ara is a modern cosmetics brand focused on gentle, sensorial skincare essentials.
The project centered on creating a hydrating body lotion that feels inclusive, premium, and emotionally warm - combining strong shelf presence with a refined, natural aesthetic suited for everyday self-care.
Services
The Challenge
The Challenge
L’ara needed a body lotion design that would stand out on shelf while remaining soft, inclusive, and premium. The challenge was to create a visual language that emphasizes skin over stereotypes, feels inviting to a broad audience, and communicates hydration and care without relying on typical beauty clichés.
The Challenge
L’ara needed a body lotion design that would stand out on shelf while remaining soft, inclusive, and premium. The challenge was to create a visual language that emphasizes skin over stereotypes, feels inviting to a broad audience, and communicates hydration and care without relying on typical beauty clichés.
The Process
The design focused on simplicity and emotion. A custom female silhouette illustration was developed to represent skin and form without defining features, keeping the product open and relatable. Warm gradient tones were chosen to reflect the lotion’s scent and sensorial qualities, while extensive testing of pump heads and finishes ensured the physical experience matched the visual promise.
The Process
The design focused on simplicity and emotion. A custom female silhouette illustration was developed to represent skin and form without defining features, keeping the product open and relatable. Warm gradient tones were chosen to reflect the lotion’s scent and sensorial qualities, while extensive testing of pump heads and finishes ensured the physical experience matched the visual promise.
The Process
The design focused on simplicity and emotion. A custom female silhouette illustration was developed to represent skin and form without defining features, keeping the product open and relatable. Warm gradient tones were chosen to reflect the lotion’s scent and sensorial qualities, while extensive testing of pump heads and finishes ensured the physical experience matched the visual promise.
The Solution
The final bottle design feels calm, confident, and tactile. A matte surface, smooth pump action, and warm gradient palette combine with the minimal illustration to create a product that feels premium yet approachable - designed to catch attention on shelf while supporting a gentle, modern body care ritual.
The Solution
The final bottle design feels calm, confident, and tactile. A matte surface, smooth pump action, and warm gradient palette combine with the minimal illustration to create a product that feels premium yet approachable - designed to catch attention on shelf while supporting a gentle, modern body care ritual.
The Solution
The final bottle design feels calm, confident, and tactile. A matte surface, smooth pump action, and warm gradient palette combine with the minimal illustration to create a product that feels premium yet approachable - designed to catch attention on shelf while supporting a gentle, modern body care ritual.