2025
Redefining kombucha through playful branding and bold shelf presence.
Bubba Booch is a kombucha brand designed to make gut health feel approachable, fun, and visually distinctive.
The project focused on creating a vibrant brand identity and can design that stands out on crowded shelves while clearly communicating health benefits, natural ingredients, and a no-added-sugar promise.
Services
Redefining kombucha through playful branding and bold shelf presence.
Bubba Booch is a kombucha brand designed to make gut health feel approachable, fun, and visually distinctive.
The project focused on creating a vibrant brand identity and can design that stands out on crowded shelves while clearly communicating health benefits, natural ingredients, and a no-added-sugar promise.
Services
The Challenge
The Challenge
Health drinks often rely on muted visuals and clinical language. The challenge was to design a kombucha brand that feels energetic, friendly, and playful - without losing clarity, credibility, or key nutritional messaging for health-conscious consumers.
The Challenge
Health drinks often rely on muted visuals and clinical language. The challenge was to design a kombucha brand that feels energetic, friendly, and playful - without losing clarity, credibility, or key nutritional messaging for health-conscious consumers.
The Process
We developed a complete visual identity including logo design, custom typography, and a bold color palette inspired by mixed berries. Abstract fruit illustrations and hand-drawn elements were used to create an expressive, dynamic label system that feels fresh and approachable while remaining highly legible at shelf distance.
The Process
We developed a complete visual identity including logo design, custom typography, and a bold color palette inspired by mixed berries. Abstract fruit illustrations and hand-drawn elements were used to create an expressive, dynamic label system that feels fresh and approachable while remaining highly legible at shelf distance.
The Process
We developed a complete visual identity including logo design, custom typography, and a bold color palette inspired by mixed berries. Abstract fruit illustrations and hand-drawn elements were used to create an expressive, dynamic label system that feels fresh and approachable while remaining highly legible at shelf distance.
The Solution
The final can design combines a matte finish with vibrant illustrations and confident typography, creating strong shelf impact and an inviting, natural feel. Bubba Booch presents kombucha as a joyful, everyday health drink - clearly communicating flavor, benefits, and ingredients while standing out through personality and color.
The Solution
The final can design combines a matte finish with vibrant illustrations and confident typography, creating strong shelf impact and an inviting, natural feel. Bubba Booch presents kombucha as a joyful, everyday health drink - clearly communicating flavor, benefits, and ingredients while standing out through personality and color.
The Solution
The final can design combines a matte finish with vibrant illustrations and confident typography, creating strong shelf impact and an inviting, natural feel. Bubba Booch presents kombucha as a joyful, everyday health drink - clearly communicating flavor, benefits, and ingredients while standing out through personality and color.